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Building Relationships within Your Community & Industry
Community & Industry Based Marketing opportunities are endless. When you asked company's around the country how often they use this method of marketing, most of them say they can't find the time, they don't feel comfortable doing it, or they just aren't sure quite what to do or say. Community & Industry Based Marketing activities are those you conduct primarily outside your company, to help communicate your marketing messages (“your story”) within your community or industry. It includes everything from being actively involved in your county’s Chamber of Commerce to co-sponsoring a event or participating in trade associations. The result for your efforts should be more name recognition.
Meet Community & Industry Leaders & Professionals
Many of the professionals in your community or industry may not ever become your customers. The majority of them fall into a target audience I call opinion influencers. They may not use your company's services or products, but they can influence the opinion of those who do. It is a good Community & Industry Based Marketing move to cultivate these relationships in a professional setting. In addition to industry associations, join a business organization, such as your local Chamber of Commerce. If you have the time and interest, get involved in a civic group. Do more than attend meetings. Volunteer to help work on projects. Shake a lot of hands and remember to pass out your business cards freely. This is one of your most cost-efficient marketing tools.